I design digital products and sometimes other stuff for humans.
Improving bid tracking and participationeBay2025Designed the first e-commerce usage of Apple’s new Live Activity feature, allowing bidder to monitor their bid status in real-time during the final 10 minutes of an auction across all markets. The launch showed a $101M increase in annualized GMV, a 6.25% increase in bids, and a click-through-rate increase of 64% from standard push notifications.
Platform: iOS Status: Live Role: UX, UI, Strategy
Transforming the product details pageeBay2023 - 2024Collaborated with a large, cross-functional team to overhaul the information architecture and design of eBay's most frequented page. Managed iterative A/B testing and frequent pivots to successfully launch to a global audience. The launch increased customer satisfaction by 3 points and $47M in-year GMV.